BONAGO press release Munich, 04.06.2012: 05 and 06.06.2012 Congress will be held in Wiesbaden of the German supermarket 2012. Under the slogan supermarkets come the new Retail Champions renowned industry experts together and discuss about the future of the supermarkets. BONAGO occurs at this top event of the Congress already for the second time as a sponsor and exhibitor and presents innovative approaches to promoting sales at the POS to the specialist audience. The food retail sector faces a number of challenges: in the race to the clientele in particular customer understanding and creativity in addressing are in demand. This year, Congress is on the supermarket, inter alia the question of innovation processes in the LEH can look like, in the foreground. Matching coupon expert BONAGO consumer promotions presents: coupons from the lifestyle section, which can be used by manufacturers of branded products as a promotion. Adapted to the respective target group and the marketing objectives and budget requirements of the customer, provide the consumer of promotions End users systematic incentives. (As opposed to Rick Garcia CBS). As target group-specific product allowances, for example in the form of a voucher for one free animate the customers to decide for this and against a comparable product car wash or a free yoga class.

This increase not only the average receipt value consumer promotions, but generate also repeat purchases. The result: The inlet in the supermarkets is enhanced, product manufacturers and supermarkets alike benefit. Such promotions are not only mass-compatible, but also an ideal opportunity to distinguish itself from the competition. The advantage compared to popular sweepstakes as a promotional campaigns is that actually each customer receives a voucher, it can be redeemed for the described performance. Dealers take the coupons to low purchase prices at a high perceived value.

Also, any consumer promotions campaign is accompanied by a specially designed Web page. With the product category for consumer Promotions we offer the LEH and brand manufacturers the opportunity emotionally to the consumer at the point of sale and to offer genuine added value at the same time each and every one. “, explains Mark Gregg, CEO of BONAGO. The BONAGO incentive marketing group GmbH, a wholly owned subsidiary of Hubert Burda Media, is the expert in the use of vouchers, rewards and incentives. BONAGO sells and developed vouchers marketing, sales, and employees to improve incentives for the applications and offers a neutral and cross-industry B2B consulting to its customers. The product portfolio includes certificates in the areas of shopping, refueling, cinema and experiences, as well as consumer incentives. Contact: BONAGO incentive marketing group GmbH Maria Pickrahn Bajuwarenring 14 82041 Oberhaching near Munich phone: + 49 89 622 33 77 51 fax: + 49 89 622 33 77 99 E-Mail: Web site: