In the age of environmental responsibility of any company (not least, this is already a very important selling point), the way of marketing must be generally covered and modernized in many places. The sending of bulk newspaper inserts is long outdated – the publishers / producers of printing industry clearly – remember this also very clearly and wide buyers / customers is more upset than pleased about the paperwork, the daily mail boxes and Mailboxes “storms”. The “throw-away factor” is probably correctly located today about relative 90:10. What does this number for the marketing budget (item: print advertising)? This is unique and sad at the same time! 90% of the Central talk money bet goes in the trash can! Frightening, alarming and pointless. Especially also in ecology and efficiency. No company can at the present time more afford to put 90% of its investment,”CONSCIOUSLY or UNCONSCIOUSLY” in the sand let alone knowing that practically the entire marketing effort in the area of print advertising is an idle. This is no “black paintings” – this is a fact which can be more than to demonstrate with numbers today, in the age of the Internet.

So is this obsolete form of “advertising” still so prevalent? This is a simple question – which once again holding the mirror to us all. We are comfortable, we are inflexible and we are accustomed to do familiar. Moreover, that new media say new avenues such as the Internet, again More investments, more time, more knowledge appropriated and brings “we” have already enough to do with day-to-day operations. How should we deal there with new marketing issues and ways. Don’t worry – companies that this development be sleepy sooner or later have enough time to ask these questions, when they don’t work, say no more customers have – just because they have overslept this development. It is well aware me some statements are as provocative and “angriffig” as the author of this article.