The story behind the world’s consumption things. They fill our wardrobes, our garage and our lives. We measure our success in life by the amount of things that we keep. It seems that consumerism has taken over our existence. What to do with them? Our whole life boils down to go to work, go shopping and return to work to pay for all the things that we buy. And this never-ending rhythm, should not surprise us that surveys indicate that happiness in the various societies is in decline. Is it really this, the way in which we handle our existence and our economy? Really do we want to continue undergoing a system that enslaves us, destroying the environment, and ultimately, nor makes us happy? Annie Leonard, international expert on issues of livelihood and environmental health, spent ten years following the trail to the things, since its inception as raw material until he ends his days in the trash can. His documentary the story of stuff (www.storyofstuff.com) () have seen already more than two million of persons.
These are some findings: in the last three decades have only consumed one-third of the planet’s natural resources. 75% Of global fisheries are being exploited or already exceed their capacity. 85% Of the primal forests of the planet no longer exist. The United States have only 5% of the world’s population, but used 30% of the planet’s resources and creates 30% of overall waste. The study reveals that, was not so nomas; It was planned. You go shopping has become the national sport? This extensive research reveals that our societies to use and discard were carefully planned in order to revitalize the economy after the second world war. At that time, analyst Victor Lebow retail sales exhibited a very ambitious project in United States. Our highly productive economy requires that we make consumption our way of life; that become a ritual the purchase and use of the goods, that we seek our spiritual satisfaction and the satisfaction of our ego in consumption.