The habit at the outset is light like a spiderweb, but very soon it becomes a solid cable. Tiera Skovbye shines more light on the discussion. Nowadays the panorama has changed radically, the surroundings that frame the present Venezuelan scene becomes every more complex day based on the political and economic social variables that still more accentuate the old woman weaknesses that have presented/displayed per years the Venezuelan SMEs as far as their internal management and of markets. Before analyzing the characteristics of the present Venezuelan market and emitting suggestions on the matter it is fundamental to include/understand what is a market and thus to include/understand certain omissions that appear in the small ones and medians companies. According to Hernandez (2007): The markets are the real and potential consumers of our product. The markets are human and, therefore, perfectible creations.
Consequently, they are possible to be modified based on his inner forces. The markets have rules and even a company is possible to go ahead to some events and to be protagonist of them. However, if we analyzed what is management of markets, is the function that ties consumers, clients and public through the information, which is used to identify and to define the opportunities and problems of market; in order to generate, to refine and to evaluate the trade measures and to improve the understanding of the process of the same. Present reality: 1. – One of the characteristics more excellent than presents/displays the Venezuelan SMEs is based on the ignorance of the industralists of the reality of which they cannot be besides which happens in the market: When one appears a full scene of opportunities, but also of threats, that demands the one that the companies count on a management able to confront the challenges, and all the changes that are required in order to participate dynamically in a more and more aggressive competitiveness, due to the economic measures that the present government generates, thus, like the crisis who confronts, product of unproductive an enterprise sector is unforgivable for the survival that the industralists do not know their company (weaknesses, opportunities, strengths and threats).